NearInteraction © 2009
For those wondering what I’ve been up too lately, here’s a glimpse.
Since June 2008 I’ve been working with NearInteraction, an Interaction Design company set in Lisbon and London.
This is our latest work for the Lisbon Fashion Show, ModaLisboa | Estoril HeartCore.
as to where research can go …
wondering the mysteries of consumer behavior / materialism and importance objects come in to our lives, stumbled on this Capitalism Mantra
“He who dies with most toys, wins”
and got to this (apparently very well known joke):
Judaism – He who buys toys at the lowest price, wins.
Catholicism – He who denies himself the most toys, wins.
Atheism - There is no toy maker.
Anglican – They were our toys first.
Greek Orthodox - No, they were ours first.
Branch Davidians – He who dies playing with the biggest toys, wins.
Hari Krishna – He who plays with the most toys, wins.
Polytheism – There are many toy makers.
Evolutionism – The toys made themselves.
Church of Christ, Scientist – We are the toys.
Communism – Everyone gets the same number of toys.
B’Hai - All toys are just fine with us.
Amish – Powered toys are surely a sin.
Taoism - The doll is as important as the dump truck.
Mormonism – Every boy may have as many toys as he wants.
Voodoo – Let me borrow that doll for a second….
Jehovah’s Witnesses – He who sells the most toys door-to-door, wins.
Pentecostalism – He whose toys can talk, wins.
Existentialism – Toys are a figment of your imagination.
Confusianism – Once a toy is dipped in water, it is no longer dry.
Non-denominationalism – We don’t care where the toys came from, let’s just play with them.
Just seems to make it so much easier to choose your beliefs !!!
1. Content is not King
2. Get to the most viewed page, spread the word
3. Title optimization
4. Manipulate the Thumbnail, catchy images attract clicks
5. Have a conversation with yourself, comment
6. Release videos simultaneously, go for multiple impact
7. Lead viewers down the rabbit hole, Tags
8. Measure effectiveness with metrics and traffic
9. Take something popular and summarize
by Joe Sabia
more at www.techcrunch.com
If there is something I love about internet, is the sharing of knowledge. Two of the blogs I have been following religiously are Logic+ Emotion by David Armano , VP of Experience Design with Critical Mass, and Innovation Playground by Idris MooTee CEO at idea couture.
This presentation I’ve discovered at one of those weekly readings at David Armano’s blog and followed the link until subscribing googletechtalks Channel at youTUBE.
Regarding the presentation it self, it is a precious piece of knowledge for marketing professionals, designers and all of those working on innovation towards improving user experience.
The presentation is done for Google employees by design consultancy Adaptive Path staff membres, presenting the book “Subject To Change”.
As Philippe Stark put it “Nous sommes des transmetteurs, des traducteurs.” about designers, and i think we can extend to marketing too … I believe the role we have as designers and marketing professional is to provide the best user experience to the customer. In order to do so, we have to immerse ourselves in the context and experience of the user and translate it i to an improving / delight / WoW touching point with our product / brand / company.
This presentation underlines “compilation of thoughts”. Good to take some notes, I know I did !!
Technorati Tags: marketing, design, innovation, googletalks
“:: Schmap: Berlin Photo Short-list
Hi Ana,
I am writing to let you know that one of your photos has
been short-listed for inclusion in the fourth edition of
our Schmap Berlin Guide, to be published mid-November 2007.“
link: Schmap!!
Claro que aceitei o convite e fiquei bem contente, principalmete porque gosto tanto de Berlim …
Pessoal, pede-se a vossa atenção …
Decorre a votação para a categoria “New Sounds of Europe” dos MTV Awards
Os Buraka Sound System estão entre os 10 primeiros … mas todos os dias é elimidada a banda com menos votações diárias …
Pede-se ao pessoal que todo o santo dia, até 28 de Outubro … Religiosamente … vote pelo menos 10 vezes de 10 em 10 mins na dita banda …
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Technorati Tags: buraka sound system, MTV Awards, vote
To all you cat lovers theres a nice treat for them at marmaladepets.com
“designed for interactive kitty fun!
This company’s business is mainly wholesales, but they were nice enough to invite any cat lover to take this cardboard dreamy images and make them your self for your lovely cat …
Technorati Tags: product, cat, kitty
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Filed under: Marketing
A truly funny and relevant way to state your point …. reveling not only the powerful characteristics of the product – DTACK – Adhesive tape, but also making a very relevant ( and humors ) statement about an important aspect of the body culture today.
I spy at thecoolhunter.net
Technorati Tags: publicity, add, marketing
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Filed under: Marketing
This view is also consistent with the perspective of management guru Peter Drucker, who wrote:
“Because the purpose of business is to create a customer, the business enterprise has two–and only these two–basic functions: marketing and innovation.
Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”[3]
from answers.com
Technorati Tags: marketing, innovation
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O final do 1º trimestre e chegam os 1ºs exames … concentração asbsoluta.
Confesso que já tinha saudades disto …
The noun exam has one meaning:
a set of questions or exercises evaluating skill or knowledge
Synonyms: examination, test
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