For those wondering what I’ve been up too lately, here’s a glimpse.
Since June 2008 I’ve been working with NearInteraction, an Interaction Design company set in Lisbon and London.
This is our latest work for the Lisbon Fashion Show, ModaLisboa | Estoril HeartCore.
1. Content is not King
2. Get to the most viewed page, spread the word
3. Title optimization
4. Manipulate the Thumbnail, catchy images attract clicks
5. Have a conversation with yourself, comment
6. Release videos simultaneously, go for multiple impact
7. Lead viewers down the rabbit hole, Tags
8. Measure effectiveness with metrics and traffic
9. Take something popular and summarize
by Joe Sabia
more at www.techcrunch.com
If there is something I love about internet, is the sharing of knowledge. Two of the blogs I have been following religiously are Logic+ Emotion by David Armano , VP of Experience Design with Critical Mass, and Innovation Playground by Idris MooTee CEO at idea couture.
This presentation I’ve discovered at one of those weekly readings at David Armano’s blog and followed the link until subscribing googletechtalks Channel at youTUBE.
Regarding the presentation it self, it is a precious piece of knowledge for marketing professionals, designers and all of those working on innovation towards improving user experience.
The presentation is done for Google employees by design consultancy Adaptive Path staff membres, presenting the book “Subject To Change”.
As Philippe Stark put it “Nous sommes des transmetteurs, des traducteurs.” about designers, and i think we can extend to marketing too … I believe the role we have as designers and marketing professional is to provide the best user experience to the customer. In order to do so, we have to immerse ourselves in the context and experience of the user and translate it i to an improving / delight / WoW touching point with our product / brand / company.
This presentation underlines “compilation of thoughts”. Good to take some notes, I know I did !!
Technorati Tags: marketing, design, innovation, googletalks
This view is also consistent with the perspective of management guru Peter Drucker, who wrote:
“Because the purpose of business is to create a customer, the business enterprise has two–and only these two–basic functions: marketing and innovation.
Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”[3]
from answers.com
Technorati Tags: marketing, innovation
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O final do 1º trimestre e chegam os 1ºs exames … concentração asbsoluta.
Confesso que já tinha saudades disto …
The noun exam has one meaning:
a set of questions or exercises evaluating skill or knowledge
Synonyms: examination, test
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