o meu blog … é meu !!!

If there is something I love about internet, is the sharing of knowledge. Two of the blogs I have been following religiously are Logic+ Emotion by David Armano , VP of Experience Design with Critical Mass, and Innovation Playground by Idris MooTee CEO at idea couture.

This presentation I’ve discovered at one of those weekly readings at David Armano’s blog and followed the link until subscribing googletechtalks Channel at youTUBE.

Regarding the presentation it self, it is a precious piece of knowledge for marketing professionals, designers and all of those working on innovation towards improving user experience.

The presentation is done for Google employees by design consultancy Adaptive Path staff membres, presenting the book “Subject To Change”.

As Philippe Stark put it “Nous sommes des transmetteurs, des traducteurs.” about designers, and i think we can extend to marketing too … I believe the role we have as designers and marketing professional is to provide the best user experience to the customer. In order to do so, we have to immerse ourselves in the context and experience of the user and translate it i to an improving / delight / WoW touching point with our product / brand / company.

This presentation underlines “compilation of thoughts”. Good to take some notes, I know I did !!

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